DNA Rx — Full Strategy Deck
DNA Rx · DNA Health Communication · Bangladesh

Illness won’t wait.
Neither will we.

The voice-first prescription platform built for Bangladesh’s real healthcare frontline — and every country where the gap between a prescription and a cure costs people their health.

রোগ অপেক্ষা করে না — আমরাও করি না।
The Reality

The prescription is where
too many cures go to die.

In Bangladesh, a patient travels hours to see a provider for three minutes. They leave with instructions for medicine they don’t fully understand, a course length they won’t complete, and a dose timing they’ll guess at by morning.

The system solved access to the provider. It never solved access to the cure.

And the failure happens not at the clinic — but at home. In the dark. When the medicine is already in their hand.

Doctors per 100k in rural BD
Only 11
Patients unaware why they take their medicine
1 in 4
Population in rural Bangladesh
68%
Elderly Bangladeshis with active illness
92%
Pharmacies operating without trained staff
~50%
The Market Truth

Bangladesh’s healthcare
doesn’t run on MBBS doctors.

The real frontline is 300,000+ informal providers — MATS graduates, village doctors, pharmacy-based practitioners — who are the first and often only point of care for the majority of Bangladeshis. They diagnose. They recommend. They dispense. They are trusted, embedded, and time-starved.

16+
MATS institutions across Bangladesh

4-year government-recognized diploma training producing medical assistants deployed across every district. Semi-qualified, government-linked, and trusted by communities.

~107k
Licensed pharmacies — plus an equal number unlicensed

Most staffed by practitioners who learned through apprenticeship, not formal training. They are de facto primary care providers for millions.

~50%
Drug sellers with no formal pharmacy education

They prescribe anyway. The question is not whether they should — they already do. The question is whether the patient understands what they were given.

Why · How · What

Everything we build
starts with why.

Why
Because the gap between a prescription and a cure has cost too many Bangladeshis their health.
The system broke not at the clinic — but on the way home. Every wrong dose, every stopped course, every missed timing is a failure that voice can prevent. We exist to close that gap permanently.
How
Voice, in the patient’s own dialect, at the exact moment the treatment needs to happen.
Not a notification. Not a text. A voice call that speaks the patient’s name, their medicine, their timing — in Bangla, in their dialect, on any phone. Replayable. Shareable. Timely.
What
A two-sided voice platform connecting patients to providers and keeping treatments on track.
For patients: instant access to a provider by voice, in minutes. For providers: the fastest voice e-prescription tool ever built for Bangladesh’s real clinical reality.
“Getting the prescription and getting better are two completely different things. DNA Rx closes the distance between them.”
The Product · Patient Side

Find a doctor in minutes.
Understand your cure completely.

The patient presses one button and speaks — describing their symptoms in their own words, their own dialect. No forms. No typing. No literacy required.

DNA Rx categorizes the symptoms by voice AI, determines urgency, and routes to the right provider tier — instantly.

Tier 1 — Under 3 minutes
MATS graduates & trained village doctors. Common ailments. Always available.
Tier 2 — Under 30 minutes
MBBS doctors with listed slots. Confirmed voice callback. Like booking a CNG — reliable.
Tier 3 — Same or next day
Specialists routed by spoken symptom keywords. For cases that need depth.

Matching logic: language and dialect first, then proximity, then availability, then rating. A doctor who speaks your dialect is worth waiting 10 more minutes for.

DNA Rx
● LIVE
You said
“মাথা ঘুরছে, জ্বর আছে, দুই দিন ধরে…”
Tier 1 · Under 3 min
Rafiq Ahmed (MATS)
General · Speaks Sylheti · ★ 4.8
Available now · 2 min away
Your prescription · Audio
Tap to replay · Share with family →
The Product · Provider Side

The fastest prescription tool
ever built for Bangladesh’s clinics.

The provider opens a patient card — pre-filled from the patient’s spoken intake. They review it in one glance. Then they speak the prescription. Done in under 90 seconds.

The app listens, structures the prescription in real time, flags drug interactions by voice, and sends the audio prescription to the patient’s phone — before the provider has called the next patient.

The doctor’s rule: never look at the screen while treating a patient. Voice in. Voice out. The screen only exists for confirmation.

Drug interaction flagged by voice — a gentle chime and spoken alert, not a form error

Full offline mode — queues and sends when signal returns

Course completion dashboard — see which patients finished their treatment

Non-adherence alert — if a patient goes silent mid-course, the provider is notified

DNA Rx Provider
● RECORDING
F
Fatema Begum, 52
Spoke: “মাথা ঘুরছে, বুক ধড়ফড়…”
SPEAK PRESCRIPTION
Structured Live
Amlodipine 5mg 1×daily · 30 days
Metformin 500mg 2×daily · after food ⚠ Interaction
Omeprazole 20mg 1×daily · empty stomach
Features · Closing the Gap

Every feature exists to solve
one specific failure.

🔊
Voice Dose Reminders
Not a silent notification — an actual voice call in Bangla at the exact time the medicine is due. “এখন আপনার ওষুধ খাওয়ার সময়।” Phone calls don’t get ignored.
📅
Course Countdown
Tracks days, not just doses. The patient doesn’t stop when they feel better — they stop when the voice tells them the course is complete. Sends a completion signal to the provider.
🚨
Non-adherence Escalation
If a patient goes silent mid-course, the system flags it to the provider, a family member, or a community health worker. Silence is a signal DNA Rx doesn’t ignore.
⚠️
Voice Drug Interaction Alert
As the provider speaks the prescription, a gentle audio chime and spoken alert flags dangerous combinations — before the prescription is sent. Never a form error. Always a conversation.
🍽️
Food & Timing Instructions
Every medicine gets a spoken condition — empty stomach, after food, with water, avoid dairy. These travel with the audio prescription and replay every time the patient opens it.
👨‍👩‍👧
Family Share Link
One tap sends the full audio prescription to a family member’s number. A daughter, a son, a spouse. This is how healthcare actually works in Bangladeshi households — DNA Rx supports it.
📷
Medicine Verification
The patient photographs the medicine they received. DNA Rx confirms by voice whether it matches the prescription — preventing dangerous pharmacy substitutions.
📡
Full Offline Mode
Prescriptions are composed and queued locally with no signal. They send the moment connectivity returns. A clinic in rural Sylhet is not a dead end.
📊
Care Continuity Dashboard
The provider sees — at end of day — how many patients completed their course. The doctor who knows a patient stopped antibiotics on day 3 can follow up. That follow-up is the proof of value.
Go-to-Market

We don’t advertise.
We earn trust, provider by provider.

The MATS and village doctor network is our beachhead — not because it’s the easiest, but because it’s the most important. 300,000+ providers already at the frontline, already trusted, already time-starved. We give them a tool that makes their treatment stick.

Wave 0 · Now
Pioneer 500
500 IMSEN-connected doctors and MATS graduates. Hand-picked. White-glove onboarding. They prove the product works — for MBBS and semi-qualified providers alike.
KPI: 500 activated, 10+ real Rx each
Wave 1 · Proof
Make it visible
Real patient-provider clips. Course completion rates shared inside closed doctor WhatsApp groups. The waitlist builds itself when peers see outcomes — not features.
KPI: Weekly active providers growing
Wave 2 · Viral
Referral engine
Providers refer providers. Token rewards feel massive, cost little. The IMSEN flywheel: juniors adopt first, seniors admire what juniors use, seniors adopt. Each turn widens the loop.
KPI: K factor approaching 1.0
Wave 3 · Scale
Every division, then the world
All 8 divisions of Bangladesh. Then: every country with the same last-mile medication crisis — South Asia, Sub-Saharan Africa, rural Southeast Asia.
KPI: ৳8.6 cr SOM trajectory, Year 1

Pricing mirrors bKash top-up — pay per prescription, token recharge model. Free forever entry → token recharge (1 token = 1 prescription) → Unlimited tier for high-volume providers. Priced like a mobile recharge because that’s what Bangladeshis trust.

The Opportunity

Bangladesh is the proof.
The world is the market.

The BD-native, voice-first prescription lane is empty. Every competitor is built for a different country, a different user, or a level of complexity the real frontline cannot absorb.

We are the only solution built from the ground up for how Bangladesh’s providers actually work — and how Bangladesh’s patients actually live.

TAM
৳4,200 cr All digitisable OPD prescriptions, Bangladesh
SAM
৳1,100 cr Reachable via IMSEN + MATS network
SOM
৳8.6 cr Year 1 · 5,000 active providers
~৳3
Cost to serve one voice prescription. Cheaper than a cup of cha.
~64%
Contribution margin per token. Generous rewards. Healthy margins.
~1 mo
CAC payback period. LTV:CAC ratio of 12–15×.
190M
Mobile connections in Bangladesh. More phones than readers of a written prescription.
DNA Rx · DNA Health Communication

The voice-first lane
is open.

174 million people. 190 million phones. 300,000+ frontline providers. 11 doctors per 100,000 in rural areas. The gap is real. The technology is ready. The community is waiting.

রোগ অপেক্ষা করে না — আমরাও করি না।
DNA Rx
সঠিক ওষুধ,
সঠিক সময়ে।
The right medicine. The right time. Every time.
Your doctor gave you the prescription. DNA Rx makes sure you follow it — in your language, on your phone, at the exact moment you need it.
শুরু করুন বিনামূল্যে