DNA Rx — Strategy Deck

Illness won’t wait.
Neither will we.

The voice-first prescription platform for Bangladesh’s real healthcare frontline. We close the gap between a prescription and a cure.

রোগ অপেক্ষা করে না — আমরাও করি না।
The Reality

The prescription is where
cure can die.

Patients leave clinics with instructions they don’t understand, a course they won’t finish, and dose timings they will guess. The system solved access to the doctor. It failed to solve access to the cure.

Rural Doctors
11/100k
Rural Population
68%
Patient Confusion
25%
The Channel

Healthcare here runs on informal providers.

The actual frontline isn’t MBBS doctors. It’s 300,000+ MATS graduates and pharmacy practitioners.

They are time-starved. They diagnose and dispense in minutes. DNA Rx is not a tool to replace them—it is the follow-up communication they don’t have time to do. They are our distribution channel.

16+

MATS training institutions producing deployed rural medical assistants.

100k+

Unlicensed pharmacies acting as primary care. They prescribe anyway. We make it safe.

DNA Rx Live

You said:

“মাথা ঘুরছে, জ্বর আছে…”
Prescription Received
▶ Play Audio Rx
📤 Share with Family
Patient App

Find a doctor. Understand your cure.

Press one button and speak. Voice AI routes the patient to the right tier instantly based on spoken dialect and urgency.

  • Tier 1: Instant (MATS/Village Doctors)
  • Tier 2: Scheduled (MBBS Doctors)
  • Delivery: The prescription arrives as a replayable voice note in the patient’s native dialect.
Provider App

The fastest Rx tool ever built.

The provider’s rule: never look at the screen. Review patient intake, speak the prescription, and send. Done in under 90 seconds.

  • AI Structuring: Converts spoken Rx to data instantly.
  • Voice Alerts: Flags dangerous drug interactions silently via audio chime.
  • Offline Mode: Queues locally, sends when signal returns.
Provider Mode Recording…
Paracetamol 500mg, 3 times a day…
⚠️ Interaction Flagged
Go To Market & Revenue

Built to scale like a mobile recharge.

Wave 0: Pioneer

Onboard 500 verified MATS graduates. White-glove setup. Prove the product works.

Wave 1: Viral Loop

Providers share course completion rates in closed WhatsApp groups. The waitlist builds itself.

The Token Model

Priced like bKash. Providers buy tokens (1 token = 1 Rx). Generous margins. Free basic tier to drive adoption.

The Market

Bangladesh is the proof. The world is the market.

We are the only platform built natively for informal, time-starved frontline providers in emerging markets.

TAM (Total Addressable)
৳4,200 cr
SOM (Year 1 Target)
৳8.6 cr
Cost to Serve
~৳3 per prescription
DNA Rx

The right medicine.
The right time. Every time.