Communicate
The Science of Life.

So-Called Strategy: Focuses on “Conversion” (C). Using loud colors, hype, and influencer tactics to get a quick click.

The DNA Strategy: Focuses on Trust. In healthcare, conversion requires deep psychological safety. We architect a narrative that makes patients feel safe giving you their lives, not just their wallets.

So-Called Strategy: Focuses on “Average Order Value” (AOV). Trying to upsell patients or treating them like a transaction to be maximized.

The DNA Strategy: Focuses on the Patient Journey. We engineer a “Digital Front Door” that reduces friction, guiding them from symptom to recovery. We optimize for health outcomes, which naturally drives Lifetime Value.

So-Called Strategy: “Trust the Influencer.” Hiring random viral personalities to promote treatments they don’t understand.

The DNA Strategy: Trust the Doctor. We fight misinformation by turning your clinicians into Key Opinion Leaders (KOLs). We build authority based on data and experience, attracting complex cases and top talent.

So-Called Strategy: Oversimplification. Making the tech sound like “magic” to get a sale, often risking regulatory pushback.

The DNA Strategy: Translation. Engineers speak code; Doctors speak medicine. We translate complex algorithms into “Clinical Benefit” without losing scientific accuracy, bridging the adoption gap.

So-Called Strategy: Focuses only on external customers. Staff are treated as resources to be burned through to increase frequency (F).

The DNA Strategy: Culture as Protocol. A burnt-out nurse leads to medical errors. We use internal comms to align your workforce, ensuring they feel valued and ready to embrace digital transformation.

So-Called Strategy: One-to-Many broadcasting. Speaking at an audience to generate short-term hype.

The DNA Strategy: Many-to-Many Ecosystems. We don’t just plan events; we curate ecosystems. We bring together Capital, Clinical, and Code to solve systemic problems and create lasting partnerships.